About Me
Commerce Frontend Specialist and Engineering Leader with nearly 30 years of experience building enterprise e-commerce solutions for Fortune 500 brands.

Enjoying Orlando's theme park scene, where I've made my home for the past 2+ years
AI-Driven Commerce Development
I'm pioneering AI-driven commerce development workflows using tools like Claude Code (my primary AI assistant), GitHub Copilot, and ChatGPT to dramatically increase development velocity and quality. This AI-enhanced approach has enabled me to single-handedly build multiple production applications including VitalWall.com (real-time analytics and social proof), VoiceCommit.com (AI-powered development workflow automation with built-in AI features), and SilverBullet.com (next-generation AI-first commerce platform in development).
My vision for SilverBullet represents the future of e-commerce: a platform where AI powers every aspect from personalized product recommendations to automated inventory management, dynamic pricing, and intelligent customer service. I've architected commerce solutions for major brands across retail, travel, hospitality, and entertainment industries, always seeking the next technological breakthrough to deliver exceptional user experiences.
Leadership & Impact
Currently serving as Lead Applications Engineer at one of the world's largest consulting firms, where I lead commerce frontend implementations for a major global entertainment company across multiple international destinations including Japan, Hollywood, and Orlando. I architect and maintain complex e-commerce systems that handle millions of visitors annually, creating seamless digital experiences from initial ticket purchase through in-park commerce experiences. My work spans ticketing platforms, merchandise systems, mobile commerce, guest services, and seasonal campaign implementations that drive significant revenue for one of the world's most recognized brands.
Throughout my career, I've mentored over 100 developers across onshore and offshore teams, working with distributed teams around the world. I've been flown to client sites globally to lead critical implementations and have extensive experience with both Agile and traditional development methodologies. Previously, I served as Senior Experience Engineer at SapientRazorfish, where I architected and led development of multiple interactive prototypes for world-class brands including MGM Resorts.
Commerce & Technical Expertise
Since 1996, I've been building e-commerce solutions, with the past 9 years specializing in SAP Commerce implementations. However, my commerce experience spans much broader - I've built custom e-commerce systems from the ground up, architected headless commerce solutions, and delivered enterprise-scale platforms using React, Angular, Next.js, and modern JavaScript frameworks. My expertise covers the full commerce stack: product catalogs, checkout flows, payment integration, inventory management, order processing, and customer account systems.
Key Achievements
- Led multi-platform commerce implementations serving millions of customers across entertainment, travel, and hospitality industries
- Architected custom e-commerce systems and design systems for Fortune 500 brands including major retail and travel companies
- Built comprehensive commerce platforms handling complex product catalogs, multi-location inventory, and international payment processing
- Developed responsive commerce applications for brands like Oakley, MGM Resorts, Norwegian Cruise Line, and major automotive companies
- Mentored development teams and established commerce-focused best practices for enterprise-scale implementations
Current Focus
- AI-Driven Commerce Development & Automation
- Commerce Frontend Architecture and Engineering Leadership
- Headless Commerce and Modern JavaScript Frameworks
- Multi-Platform Commerce Solutions (SAP, Custom, Headless)
- Team Mentorship and Growth
- E-commerce Performance Optimization
- Developer Experience for Commerce Teams
Open to New Opportunities
I'm always interested in challenging, innovative projects that push the boundaries of commerce technology. While I'm happy in my current role, I'm open to discussing interesting opportunities - particularly those involving AI-driven commerce solutions, cutting-edge frontend architecture, or unique technical challenges. Contact me on X if you have something different and compelling to discuss.
Clients & Companies

