Ben Newton
Commerce Frontend Specialist & Engineering Leader
Commerce Frontend Specialist with 30 years of experience building scalable e-commerce solutions for Fortune 500 companies. Expert in AI-driven development workflows and engineering leadership.
Specializing in enterprise commerce platforms, team leadership, and cutting-edge development practices that deliver results at scale.
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What I Specialize In
Nearly three decades of expertise in commerce frontend development and engineering leadership
Commerce Frontend Architecture
Enterprise-scale e-commerce solutions with 30 years of experience across multiple platforms including SAP Commerce, custom builds, and headless implementations.
AI-Driven Development
Pioneering AI-enhanced development workflows using tools like Claude Code, GitHub Copilot, and custom automation to dramatically increase team productivity.
Engineering Leadership
Leading distributed development teams and mentoring 100+ developers across global implementations for Fortune 500 companies.
Enterprise Implementation
Complex commerce systems serving millions of users across entertainment, travel, and retail industries with proven track record at scale.
Current Projects
Building the future of commerce and developer productivity with AI-driven solutions
VitalWall
Used by 500+ websites
Real-time website analytics and visitor tracking platform that boosts engagement through intelligent social proof.
VoiceCommit
Zero to GitHub in 60 seconds
AI-powered voice-first tool that turns spoken development ideas into GitHub Issues, PRs, and updates.
SilverBullet
AI-powered commerce revolution
Next-generation AI-first commerce platform with intelligent features across every aspect of e-commerce.
Featured Articles
Insights on commerce development, AI workflows, and engineering leadership
The Idea That Hit Me 2,500 Miles from My Laptop (And Sparked a New Dev Tool)
How a vacation without my laptop led me to build VoiceCommit - an AI-powered voice-first tool that turns spoken commerce and development ideas into GitHub Issues, PRs, and updates.
Command-Driven Development Logging with Visual Progress: A Better Way to Track Development with Claude Code
How I created and use a command-driven system in my everyday commerce development process with Claude Code to document progress with visual screenshots - giving me complete control over when and how enterprise development gets documented.
I Asked AI to Make My Site 'Pop' — It Built Asteroids Instead
A casual evening with Claude Code turned into shipping a fully-featured Asteroids easter egg
Claude Code Is More Than a Dev Assistant—It’s My Project Manager
Discover how combining Claude Code with a simple ROADMAP.md file transformed my personal project management and delivered consistent progress on my blog.
When AI Goes Off the Rails
Reflections on the challenges of working with AI agents in development and how teams can adapt