Ben Newton
Commerce Frontend Specialist & Engineering Leader
Commerce Frontend Specialist with 30 years of experience building scalable e-commerce solutions for Fortune 500 companies. Expert in AI-driven development workflows and engineering leadership.
Specializing in enterprise commerce platforms, team leadership, and cutting-edge development practices that deliver results at scale.
What are people reading
Loading reading activity...
Get the Inside Track
Weekly insights on commerce development, AI workflows, and engineering leadership that actually matter.
AI Development Tips
Real workflows that save hours
Commerce Insights
Battle-tested e-commerce patterns
Leadership Tactics
From 30 years of experience
No spam, ever. Unsubscribe with one click.
What I Specialize In
Nearly three decades of expertise in commerce frontend development and engineering leadership
Commerce Frontend Architecture
Enterprise-scale e-commerce solutions with 30 years of experience across multiple platforms including SAP Commerce, custom builds, and headless implementations.
AI-Driven Development
Pioneering AI-enhanced development workflows using tools like Claude Code, GitHub Copilot, and custom automation to dramatically increase team productivity.
Engineering Leadership
Leading distributed development teams and mentoring 100+ developers across global implementations for Fortune 500 companies.
Enterprise Implementation
Complex commerce systems serving millions of users across entertainment, travel, and retail industries with proven track record at scale.
Current Projects
Building the future of commerce and developer productivity with AI-driven solutions
BlackOps Center
Content intelligence platform
Multi-tenant SaaS platform for content intelligence and strategic communications. Enterprise-grade security with complete tenant isolation.
VitalWall
Used by 500+ websites
Real-time website analytics and visitor tracking platform that boosts engagement through intelligent social proof.
VoiceCommit
Zero to GitHub in 60 seconds
AI-powered voice-first tool that turns spoken development ideas into GitHub Issues, PRs, and updates.
SilverBullet
AI-powered commerce revolution
Next-generation AI-first commerce platform with intelligent features across every aspect of e-commerce.
Latest Articles
AI Could Make Your Team 10× Faster. Here’s Why Enterprise Won’t Let It.
AI isn’t the problem. Fear, politics, and outdated processes are.
The Future Dev Team: One Senior Engineer and an Army of AI Agents
How Mission-Command Development is reshaping engineering productivity, architecture, and delivery in 2025
How I Created Mission-Command Development (The Backstory)
How a single senior developer with AI agents can replace entire development teams, transforming software delivery from slow team coordination to rapid mission command execution.
The Idea That Hit Me 2,500 Miles from My Laptop (And Sparked a New Dev Tool)
How a vacation without my laptop led me to build VoiceCommit - an AI-powered voice-first tool that turns spoken commerce and development ideas into GitHub Issues, PRs, and updates.
Command-Driven Development Logging with Visual Progress: A Better Way to Track Development with Claude Code
How I created and use a command-driven system in my everyday commerce development process with Claude Code to document progress with visual screenshots - giving me complete control over when and how enterprise development gets documented.
I Asked AI to Make My Site 'Pop' — It Built Asteroids Instead
A casual evening with Claude Code turned into shipping a fully-featured Asteroids easter egg