Ben Newton - Commerce Frontend Specialist

Posts tagged “content

3 posts


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I did not want another writing tool
3 min read

I did not want another writing tool

The first question should be what do you know, not what do you want to write.

Every AI writing tool opens with a blank box and asks what you want to write about. Then the model invents something, and it reads like it was written by someone who has never done the work. The gap worth closing is not writing. It is the hour between knowing something and having published it.

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I Killed the Browser Workflow for Content Creation. My Readers Still Live in Browsers.
4 min read

I Killed the Browser Workflow for Content Creation. My Readers Still Live in Browsers.

BlackOps builds for browsers. You just don't need one to use it.

I've moved my entire writing workflow into a single Claude chat. Research, write, publish, distribute—all without leaving the conversation. My readers are still in browsers. I'm not.

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Gary Vee Was Right. The Execution Layer Was Missing.
6 min read

Gary Vee Was Right. The Execution Layer Was Missing.

Gary Vee told a room full of business owners to post on eight platforms every day. Most people nodded and did nothing. The advice is right. The execution is the problem. Here is how I treated it like an engineering problem and built the infrastructure to actually follow through.