30 years of e-commerce. Now with AI leverage.
Commerce frontend architecture, platform migration, and AI-augmented development workflows from someone who has built enterprise e-commerce for Fortune 500 brands since the industry began.
SAP Commerce. Headless. React/Next.js. Multi-market. And now, AI agents embedded in how the team builds.
Commerce engineering is different.
Every bug is a lost transaction. Every slow page is lost revenue. Commerce teams need someone who understands the stakes.
You need someone who has seen these problems before.
Deep commerce experience. Modern AI workflows.
The full stack of commerce engineering — from architecture to AI integration.
Headless & composable architecture
API-first design, BFF patterns, micro-frontends, and the orchestration layer between your frontend and commerce backend. Built for speed and maintainability.
Platform expertise
SAP Commerce (9+ years), custom headless stacks, Shopify Plus integration. I know the trade-offs between platforms and when to migrate.
Frontend architecture
React, Next.js, component libraries, state management for cart/checkout, and performance optimization. 84% bundle size reduction on production sites.
Multi-market delivery
International commerce across Japan, US, and global markets. Locale management, currency handling, regulatory compliance, and deployment coordination.
AI-augmented workflows
AI agents for component scaffolding, automated checkout testing, product content pipelines, and SEO generation. Structured and repeatable, not ad-hoc.
Checkout & payments
Payment integration, checkout flow optimization, conversion rate improvements, and the security review processes that commerce demands.
Commerce brands I have built for.
Enterprise e-commerce for global entertainment, travel, automotive, hospitality, and airline brands. High-traffic, high-stakes platforms where downtime means lost revenue.
Taco Bell, Oakley, Norwegian Cruise Line, MGM Resorts, Enterprise, Bridgestone, Air Canada, Aeromexico, and multi-market theme park ticketing across three continents.
Common questions
What commerce teams ask before we work together.
What commerce platforms do you work with?
Deep expertise with SAP Commerce (9+ years), plus custom headless commerce architectures, Shopify Plus, and composable commerce stacks. The frontend patterns I design are platform-agnostic — React, Next.js, and modern JavaScript work with any backend.
Can you help us migrate from a monolithic platform?
Yes. I have led multiple migrations from monolithic commerce platforms to headless and composable architectures. The key is incremental migration — not a big-bang rewrite. I design the strangler fig pattern that lets you modernize without stopping feature development.
How does AI apply to commerce engineering specifically?
Commerce teams can use AI agents for code generation (component scaffolding, API integration), automated testing (checkout flows, payment edge cases), content pipelines (product descriptions, SEO metadata), and documentation. I design the workflows that make this structured and repeatable, not ad-hoc.
What about multi-market and internationalization?
I have led commerce implementations across Japan, Hollywood, Orlando, and Las Vegas for a global entertainment brand. Multi-locale, multi-currency, multi-regulatory environments. This is not theoretical — I have shipped it.
Do you work with offshore teams?
Extensively. I have managed 100+ developers across onshore and offshore locations. I know how to structure communication, code review, and architecture documentation for distributed teams.
What size commerce teams do you work with?
Typically 5-50 frontend engineers. Large enough that architecture decisions compound, small enough that a single experienced leader makes a measurable difference. I have also advised on team scaling — growing from 5 to 30+ engineers.
How do you handle performance optimization?
Commerce performance is revenue. I focus on Core Web Vitals, bundle optimization, image loading strategies, checkout flow speed, and CDN configuration. I have reduced homepage bundle sizes by 84% and optimized checkout flows that handle high-traffic launches.
Can you help with our headless commerce architecture?
This is my core expertise. API design, BFF patterns, component architecture, state management for cart and checkout, and the orchestration layer between your frontend and commerce backend. I design systems that are fast, maintainable, and ready for AI augmentation.
Find out where your commerce platform is leaving performance on the table.
A 30-minute architecture review covering your frontend performance, platform scalability, and where AI-augmented workflows can accelerate your delivery.
You will leave with specific priorities, not a generic recommendations deck.
Talk to Me About CommerceFree 30-minute review. 30 years commerce. Concrete priorities.